Cyrillic Partners

Remember Nobel Prize winner Daniel Kahneman? His new research suggests that poor people enjoy more leisure time than rich people, who typically spend their time doing high-anxiety chores.

Well he should have included more journalists in his study. It seems as though I’m stressed a lot but have little to show for it!

Kahneman says: “The richest people spent nearly twice as much time as the poorest people in leisure activitities that were structured and often stressful — shopping, child care and exercise.”

I’m curious to know how Kahneman accounts for increased efficiency in the consumption of leisure activities afforded to the rich. Consider your TiVo: cuts down the time it takes to see the television you want to watch. What if you have a video-on-demand service? Does driving to the video store count then? There’s no doubt in my mind that the rich get more leisure for each minute they spend relaxing…It’ll be interesting to see how he deals with it in his research.

I was lucky enough to have a chance to teach a class of fifth graders about entrepreneurship and business ethics in Sunnyvale, Calif. this morning through BizWorld. I was stunned that when I asked them to name companies they’d heard of, the class came up with SanDisk…