May
30
2008
A group of journalists/tech consultants has set up a site soliciting ideas to save the classified advertisement section that used to be a mainstay of print revenue.
This idea seems DOA to my mind though. Why would anyone with a good idea actually throw it away by sharing it? So far, the “experts” have come up with ideas insufficient to resurrect a decade-dead advertising medium. It all feels very “well sonny, back in my day…”
It’s a well meaning effort though, with some interesting tidbits on the design and evolution of classifieds, but it’s like trying to bandage a wounded leg just as newspapers are going into cardiac arrest.
Wikipedia offers some interesting stats on the business of classifieds:
In 2003, the market for classified ads in the United States was $15.9 billion (newspapers), $14.1 billion (online) according to market researcher Classified Intelligence. The worldwide market for classified ads in 2003 was estimated at over $100 billion. Perhaps due to a lack of reporting solidarity Market Statistics vary concerning the total market for internet classified ads. The Kelsey Research Group lists online classified ads as being worth $13.3 billion, while Jupiter Research provides a conservative appraisal of $2.6 billion (2005) and the Interactive Advertising Bureau lists the net worth of online classified revenue at $2.1 billion (April 2006).
Newspapers have continued their downward trend in classifieds revenue as internet classifieds grow. Classified advertising at some of the larger newspaper chains has dropped 14% to 20% in 2007 while traffic to classified sites has grown 23%.
Dec
03
2007
Six Apart, owners of popular advertising-supported blog site LiveJournal, sold the service to Russian Internet media company SUP for an undisclosed amount. BlogNation Russia puts the deal value at $30 million.
The service counts 14.3 million blog accounts and roughly 20 million visitors a month. Its writers publish more than 150,000 new posts a day. [Data from Reuters]
“The deal will allow LiveJournal to get the attention, and frankly, the investment, to allow it to flourish,” Andrew Paulson, SUP’s chief executive, said in a phone interview with Reuters.
CEO Chris Alden stated “This allows Six Apart to focus on their remaining three brands, Vox, TypePad, and Moveable Type. We have very ambitious plans for our remaining brand going forward.”
Eric Eldon points out the deal’s political implications at VentureBeat.
Nov
27
2007
The Nasdaq exchange has launched an index that tracks Internet-related companies, including everything from destination sites and eCommerce platforms, to hosting services and website customization services. TechCrunch has the story, but still no word on whether the Index will be price-weighted or market-weighted.
The difference is important. The Dow Jones Industrial Average, for example, is a price-weighted average portfolio, where the degree of holding represented in the portfolio is proportional to each company’s share price. The Dow-style portfolio has four times as much invested in stock XYZ than ABC just because XYZ’s share price is four times that of ABC and XYZ dominates the average. For an Internet index, that spells Google (see why V ditched the stock).
A market-value-weighted index, such as the S&P500, weighs each company in the portfolio based on its market capitalization–which makes a heck of a lot more sense given the propensity of companies to do stock splits. Google would still be an 800-pound gorilla in this system, but not quite as badly as under a price-weighted.
[Picture from PascalRossini.com]
Nov
27
2007
Finally there’s a new software service that simplifies the stupefying world of foreign exchange trading. TechCrunch has the story on eToro and a comprehensive review.
The takeaway? It looks and feels like online gambling, despite the company’s best efforts to eschew such comparisons. From Roi Carthy’s story:
The one thing I found odd about eToro is its rigid insistence on the lack of parallels when comparing it to online gaming operators. This is a rather naïve point-of-view for several reasons: First, one of the company’s co-founders and its CTO is David Ring who was a key R&D leader at Israeli-based 888.com (a major online casino and poker room operator). Second, eToro’s client application is strikingly similar to gambling apps, and this cannot be a pure coincidence. Third, eToro is a BVI company, (a.k.a., a British Virgin Islands company)—classic tax strategy by gambling operators. Fourth, the company’s affiliate marketing offering is extremely reminiscent of gaming operators, “Receive 25% of eToro’s Revenues or Get $2 per every free registered user.”
It’s hard to imagine serious traders jumping onto eToro to make their investments. It’s similarly hard to imagine the casually interested getting involved. Still, with the falling dollar driving interest in currency issues, the company may have a niche to fill.
[Image from TechCrunch]