Cyrillic Partners

Would-be air travelers pick on price. The difference between a Delta flight and a US Airways or United flight is probably un-noticeable to someone who isn’t a frequent flier. That’s why websites such as Priceline, CheapTickets and Expedia proliferate and prosper.

But airlines are increasingly upping the fees on things that used to be amenities. We wrote last week on United’s move to charge people $15 to check a bag. Now comes news that US Airways will start charging $2 for a soda or bottled water on flights. Alcoholic drinks will go up to $7 a piece. There was a time when movies and headphones were free too. What’s next? You’ll have to pay $1.50 for a seatbelt? $3 for use of the overhead compartments?

Yes, the price of gasoline has gone up. No doubt the airlines suffer for this. Still, is it fair to hide a slew of fees under the price of a ticket? Can a reasonable person be expected to keep track of which airline charges for checked bags and calculate the appropriate step up in price attendant to the ticket?

I don’t like companies that play games like this. Life is hard enough without having to keep track of hidden fees and changing rules. Better to focus on costs than look for ways to gouge the unsuspecting. I can only imagine the unhappiness my parents would have flying with an airline that tried to charge for a glass of water on a flight. They’d never fly with that airline again. With good reason.

It makes Delta the more attractive for focusing on its expenses. Though I would not put it past the company to follow its peers down this perilous path.

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