Cyrillic Partners

J.D. Power and Associates surveyed smart phone users and found that Blackberry users are the happiest with their devices, citing its long battery life and ease of operation.

The survey asked users of various products to evaluate their ease of operation, operating system, physical design, audio quality, battery life and utility features. The Blackberry came out on top.

Still, it hardly seems a fair fight. Nowhere did the survey consider the iPhone, the nerds’ choice de jour.

Interesting tidbits about what users want, from the press release:

• Among smartphone customers, 13 percent report having to get their device repaired, with software application issues, device locking up or display not working being the most frequently reported problems.
• More than 40 percent of smartphone users would like GPS (global positioning system) capabilities on their device, while 26 percent would like Wi-Fi capabilities, 22 percent want touch screen and 19 percent would like to have a TV integrated into their device.
• The average reported purchase price of a smartphone device is $261. Palm owners report the highest purchase price at $313. Motorola has the lowest reported device pricing at $194.
• The top five reasons given for choosing a smartphone brand are: personal digital assistant (PDA)/personal information manager (PIM) functionality (50%), Internet capability (48%), Bluetooth capabilities (46%), general ease of use (44%) and overall design/style (44%).
• Thirty-five percent of smartphone owners download third-party software. Popular software downloads among business users include games (51%), travel-related programs (42%) and business applications such as Microsoft Word and Excel (36%).

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